Business in times of the "Year of wonders"By Aakanksha Tyagi

It is said that "Necessity is the mother of invention". As an Entrepreneur, now is the time to reinvent your business according to the need of your clients and the situation. As COVID-19, continues to dominate the news, without any discrimination between market segments or customer profiles ,everyone is affected in some or the other way,its time to make this year a "Year of Wonders".

1666 is known as the year of wonders, Isaac Newton at the age of 23, made revolutionary inventions and discoveries in the field of motion, optics and gravitation. And that is why it is also known as Isaac Newton's Annus Mirabilis. For complete one year, Isaac Newton quarantined himself as ordered by the governing bodies of England as the bubonic plague raged, killing 100,000 people in just few months.

Newton was among the students who were forced to leave Cambridge University and return indefinitely to their homes.But he did not let his mind get affected by the unfortunate incident and made that time the peak of his creativity and innovation. He worked on prisms, light and didnot let his discovering mindset affect by the crisis. Perhaps, this could be the year of wonders for you.

Few points through which you can make this adversity your 'Year of wonder':

1.Adaptability

There is a proverb -" When life gives you a lemon make lemonade out of it." You ought to make best out of difficult situations. Its time to switch gears and pivot. We need to look for opportunities and there should be a well synced plan to survive in this pandemic. Plan but don't panic. By adapting to the current situation, you are more likely to survive and more chances of business growth may emerge. Entrepreneurs who can pivot and shift in response to Coronavirus pandemic will fare the best.

2.Personal connectivity with the clients

Its the time to empathize and strategise. Yes, your clients are badly affected as much as you are, connect to them . Connectivity can be made strong by building trust , create an educational content ofcourse related to your work , for your clients and followers. Convey that your organisation is taking ownership of the situation rather allowing the situation to take ownership of your company. Upload videos about your brand and organisation. Remember- "Customers don't buy the products but the brand behind the product." For example- As you hear the brand Apple- a man with a black turtle neck T-shirt comes to your mind. 

 "Build the business by building yourself."- Aakanksha Tyagi

3. Care for your people

Establish a healthy and frequent communication with the employees through virtual mediums and empathize by showing your support and relaxable policies. Let them know that they build the organisation and support them. Meet them virtually, acknowledge their small efforts too. 

4.Digital Transformation

Now is the time to go digital. Now you don't need to travel and hence you can organise more meetings at the comfort of your home. Skype, Zoom, Microsoft Team, Hangout are few of the umpteen examples of organising virtual meetings and webinars . Also the online Fests are trending as done by Global Womenpreneur Clique. Online marketplace is in demand now ,Facebook marketplace is trending and getting a very good response from the users. Going live is one of the best medium to connect with your followers.

5.Upgrade your business

Utilise this time to upgrade your business through new skill development webinars and other online networking meets as I always say "Networking is the net worth." Don't let the crisis affect your networth. Keep yourself updated on new trends and demands. Brainstorm and dicuss more opportunities and ideas with the team.

Happy Entrepreneurship!

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